A born and raised Floridian with a desire for innovation, collaboration, content development, and entrepreneurship. She graduated with a Bachelor of Arts in Interdisciplinary Entrepreneurship from Florida Gulf Coast University.

Haley has a strong passion for creating content for people to enjoy. She has over six years of digital marketing experience and project management. She’s previously worked with various content creators to help foster community growth and promote their material and online presence. Some of the things she’s helped these creators with is designing graphics, editing videos and acted as community manager.

She has also worked as a marketing manager for a startup company called Jumptwist Music & Choreography. Her work with Jumptwist Music allowed her to be able to attend the 2016 Gymnastic Summer Olympic Pre-Trials. She enjoys helping individuals and companies be able to market their products and services to broader markets.

Disclaimer: Unfortunately I do not have access to all the projects I’ve worked on for various companies and content creators. This is partially due to some NDA’s, Below is what I have available.

Digital Marketing Portfolio

FGCU Incubator Runway Program: Tongue Tied Entertainment

During my time participating in FGCU’s Runway Program, I promoted my startup using Facebook, Instagram and Twitter. I also designed the companies logo, the monthly newsletter, the website and created a budget plan for the startup. As well as reached out to local consumers and companies in order to obtain market research for what their needs were.

Official Logo

Jumptwist Music & Choreography:

Jumptwist specializes in creating floor music and choreography for gymnasts across the world. I wrote blog posts on the website and posted the links to social media such as Facebook and Instagram. For my position I also wrote additional posts about other sports that had musical requirements. The idea was to branch out to new audiences so we could create routine music for a wider variety of sports.

Instagram posts of the 2016 Summer Gymnastics Olympic Pre-trials that Haley posted.

Theta Phi Alpha Public Relations Officer:

During my time as public relations officer for my sorority, I was in charge of the social media for the chapter. I also worked with the philanthropy chair to plan events, decorate, and take pictures during the event to post on the social media pages.

Some Instagram posts I made as PR officer.

Digital Media Minor Projects:

These were some of the projects I did for my digital media minor classes. The classes I took dealt with media projects such as designing phone apps, websites, video editing, redesigning well known brands and their packaging/products, creating infographics, and creating a style guide for a well known restaurant.

Package redesign for the skincare company, The Ordinary.

Entrepreneurship Class Projects

Various classes of mine had us create fake companies and come up with a viable business plan, minimum viable product, as well as perform market research and create the necessary graphics in order to pitch the fake business at the end of the semester.

Jacobs Blanket:

A blanket with important information on it to give to mothers and fathers in areas with less than adequate postnatal care. These blankets contain vaccine information, average growth rates, and other very useful tips. The business model is similar to the Toms Shoes model in which a customer purchasing one would give a free blanket to a family in need. The picture above features the three blankets and the official logo for the company.

Spectrum Toothpaste:

A toothpaste product that contains a small amount of trytophan which helps the user have a great night of sleep. These were some of the logo concepts I created. At the end of the semester we had to pitch in front of a panel of judges and present our final business plan. This business plan included a quarterly breakdown of financials, a marketing plan, a competitor analysis, and more.

Entrepreneurship Class Poster SPECTRUM TOOTHPASTE.jpg

Public Relations Class Projects:

During my collegiate years I took a couple of public relations classes as electives, in addition to my regular business classes. For these classes I had to create a fake public relations agency and promote a new service that a grocery store was adding to their stores. I additionally had to write many news releases, media advisories, fact sheets, and other related items.

Public Relations Agency Project: For Florida Agency

The official banner for the PublixGo promotional website.

A picture of the website I created to fake promote events for the Publix company.

Promotional Flyer for the Publix self service grand opening.

Public Relations Writing Samples:

Here are some PR writing samples of mine that I wrote in some of my PR classes.

Physical Art Pieces:

Drawn and painted by hand, mostly using acrylic paint but I have oil painted as well.